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( Perceivable / WCAG 1.1.1 )

Alt text repeats adjacent visible text

This check maps to Non-text Content. Use the guidance below to confirm the issue, understand who it affects and ship a fix.

Minor Level A WCAG 1.1.1 — Non-text Content

What’s wrong

An image’s alt text duplicates text that’s already visible right next to it, so a screen reader announces the same phrase twice in a row.

Why it matters

It’s not wrong exactly, but it’s noisy. Hearing “Team photo, Team photo” on every pass through the page adds friction for no benefit.

How to fix it

If the image is purely illustrating text that’s already there, mark it decorative with alt="". Only give it real alt text if it adds information the visible text doesn’t.

Before
<img src="/team.jpg" alt="Team photo">
<p>Team photo</p>
After
<img src="/team.jpg" alt="">
<p>Team photo</p>

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